Pepsi commercial - Archaeology

[postlink]https://adiversal.blogspot.com/2012/11/pepsi-commercial-archaeology.html[/postlink]http://www.youtube.com/watch?v=Kf1A8Ukk5Usendofvid
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A title presents 'Earth, sometime in the future.'

An archaeologist is guiding students through a cave tour, identifying artefacts as they go.

He identifies a ball and explains its usage, the same with a guitar.

His students are impressed as they sip their Pepsi and an enthusiastic girl proffers another fossil. "What's this, professor?" she urges excitedly. Examining the long-gone Coca-Cola style bottle however, he is utterly baffled; "I've no idea!"



Pepsi. The choice of a new generation.



Pepsi: Archaeology

Agency: BBDO New York

Director: Joe Pytka

Production: PYTKA

Brand: Pepsi

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