[postlink]https://adiversal.blogspot.com/2011/05/volkswagen-polo-commercial-protection.html[/postlink]http://www.youtube.com/watch?v=XEVvlyHQVjsendofvid
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Beautiful cinematography is pitched perfectly with a classical score to give an epic ambience to this commercial. In a number of scenarios, including a riot, horserace and boxing match, people in danger curl themselves into balls to protect themselves from dog, fire, hoof and glove. Polo relates this human survival instinct to the design of their small car. 'Have you ever noticed how protected you feel when you make yourself small'.
Volkswagen: Protection
Agency: BMP DDB
Creative: Tony Cox; Jeremy Craigen; Howard Spivey
Director: Jonathan Glazer
Production: Academy Productions
Producer: Nick Morris
Director of Photography: Stephen Keith-Roach Post Production: Smoke & Mirrors
Editor: John McManus
Brand: Volkswagen
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[starttext]
Beautiful cinematography is pitched perfectly with a classical score to give an epic ambience to this commercial. In a number of scenarios, including a riot, horserace and boxing match, people in danger curl themselves into balls to protect themselves from dog, fire, hoof and glove. Polo relates this human survival instinct to the design of their small car. 'Have you ever noticed how protected you feel when you make yourself small'.
Volkswagen: Protection
Agency: BMP DDB
Creative: Tony Cox; Jeremy Craigen; Howard Spivey
Director: Jonathan Glazer
Production: Academy Productions
Producer: Nick Morris
Director of Photography: Stephen Keith-Roach Post Production: Smoke & Mirrors
Editor: John McManus
Brand: Volkswagen
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