[postlink]http://adiversal.blogspot.com/2013/11/lg-commercial-wins-at-2011-clio-awards.html[/postlink]http://www.youtube.com/watch?v=H4SOjTC7rykendofvid
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LG Electronics (LG) announced that its commercial, dubbed Something's Lurking, had won the "Gold Award" at the 52nd CLIO Awards. The ad was aimed at creatively flaunting the benefits of LG's proprietary KOMPRESSOR™ Technology, and showed the vacuum swooping in to protect a house from lurking dust sharks. The awards ceremony was held at the Museum of Natural History in New York on May 19.
"We've had great responses to the commercial because of the imaginative, artistic way we presented our KOMPRESSOR™ Technology, and in the end, that was the key to winning the gold award," said Chul-ho Heo, the head of the marketing department at LG Electronics USA. "We'll certainly try to carry this momentum forward by working with ad agencies to bring out more inventive campaigns in the future."
While the gold-winning commercial had viewers smiling, it also highlighted the vacuum's deep-down suction power. Underpinned by LG's KOMPRESSOR™ Technology, the vacuum is des
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[starttext]
LG Electronics (LG) announced that its commercial, dubbed Something's Lurking, had won the "Gold Award" at the 52nd CLIO Awards. The ad was aimed at creatively flaunting the benefits of LG's proprietary KOMPRESSOR™ Technology, and showed the vacuum swooping in to protect a house from lurking dust sharks. The awards ceremony was held at the Museum of Natural History in New York on May 19.
"We've had great responses to the commercial because of the imaginative, artistic way we presented our KOMPRESSOR™ Technology, and in the end, that was the key to winning the gold award," said Chul-ho Heo, the head of the marketing department at LG Electronics USA. "We'll certainly try to carry this momentum forward by working with ad agencies to bring out more inventive campaigns in the future."
While the gold-winning commercial had viewers smiling, it also highlighted the vacuum's deep-down suction power. Underpinned by LG's KOMPRESSOR™ Technology, the vacuum is des
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