[postlink]http://adiversal.blogspot.com/2013/05/the-final-part-of-heineken-to-final.html[/postlink]http://www.youtube.com/watch?v=s3-qxn1pVHIendofvid
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As some of the best football teams in the world battle it out in the Quarter-Finals of the UEFA Champions League, Heineken unveils the latest instalment of the 'Road to the Final' with the launch of a new global ad campaign via W+K Amsterdam, demonstrating how, with imagination and resourcefulness, one man is able to witness club football's most prestigious event - the Final itself.
'The Final' sees the Heineken Legend, a huge football fan, being presented with the opportunity of a lifetime - a ticket to the UEFA Champions League Final. The narrative follows him in a nail-biting race against the clock to get from the depths of the Amazon to the Final in London in just 48 hours. Along the journey, he uses a combination of resourcefulness, imagination and inventiveness to charm his way into the good graces of a variety of eccentric characters. They, in turn, help him stay on the move and make it to his Champions League pitch side seat with mere seconds to spare.
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[starttext]
As some of the best football teams in the world battle it out in the Quarter-Finals of the UEFA Champions League, Heineken unveils the latest instalment of the 'Road to the Final' with the launch of a new global ad campaign via W+K Amsterdam, demonstrating how, with imagination and resourcefulness, one man is able to witness club football's most prestigious event - the Final itself.
'The Final' sees the Heineken Legend, a huge football fan, being presented with the opportunity of a lifetime - a ticket to the UEFA Champions League Final. The narrative follows him in a nail-biting race against the clock to get from the depths of the Amazon to the Final in London in just 48 hours. Along the journey, he uses a combination of resourcefulness, imagination and inventiveness to charm his way into the good graces of a variety of eccentric characters. They, in turn, help him stay on the move and make it to his Champions League pitch side seat with mere seconds to spare.
[endtext]
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