Audi Q3 commercial - Built from new expectations

[postlink]http://adiversal.blogspot.com/2013/03/audi-q3-commercial-built-from-new.html[/postlink]http://www.youtube.com/watch?v=TzPynW1cUuoendofvid
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Where did the inspiration for the Audi Q3 come from? The TV commercial answers this question in an impressive way.

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