Continental - The Stallion

[postlink]http://adiversal.blogspot.com/2012/12/continental-stallion.html[/postlink]http://www.youtube.com/watch?v=juSRtd-6oGAendofvid
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A horse symbolizes agility, strength and speed. The ride on a horse is not in its destination but the experience that one goes through based on trust, confidence and challenges.



Holding true to the core essence of a brand that has been around for over 140 years, a black stallion which is a brand icon is further used to symbolize the trust of its customers.



For the very first time, an international tyre manufacturer, Continental has embarked on using a black stallion in its television commercial. The 30-second brand commercial, which was shot within Asia Pacific is known as the Stallion and will be screened from June this year.



The Hanover horse, a thoroughbred, with its muscular, ebony steed charged on in the Continental's new brand commercial with a brave young girl at the reins. They go on a journey across the city, highways and winding trunk roads and to the water's edge, experiencing the challenges and the performance.



Throughout

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