[postlink]http://adiversal.blogspot.com/2012/07/volkswagen-passat-2011-super-bowl-xlv.html[/postlink]http://www.youtube.com/watch?v=i0V6c1rzTsQendofvid
[starttext]
Volkswagen will run two new ads during the Super Bowl Sunday broadcast on American television.
Volkswagen of America will pay dearly to air two 30-second spots - one for the all-new North American Passat model and one for the 2012 Beetle - which will run during the second and fourth quarters of the game.
The Passat commercial features a Star Wars theme and was produced with the help of Lucasfilm Ltd., George Lucas' production company. The visuals are accompanied by the well-known "Imperial March" music by film composer John Williams. The ad shows a child dressed as Darth Vader summoning the "Force" upon discovering a Passat in the driveway.
The other spot for the all-new 2012 VW Beetle features a CGI-generated black beetle who reigns supreme in the forest. The soundtrack includes a new rendition of the famed rock song "Black Betty" by Jon Spencer and the Blues Explosion.
The ads are the work of Volkswagen of America's agency Deutsch L
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[starttext]
Volkswagen will run two new ads during the Super Bowl Sunday broadcast on American television.
Volkswagen of America will pay dearly to air two 30-second spots - one for the all-new North American Passat model and one for the 2012 Beetle - which will run during the second and fourth quarters of the game.
The Passat commercial features a Star Wars theme and was produced with the help of Lucasfilm Ltd., George Lucas' production company. The visuals are accompanied by the well-known "Imperial March" music by film composer John Williams. The ad shows a child dressed as Darth Vader summoning the "Force" upon discovering a Passat in the driveway.
The other spot for the all-new 2012 VW Beetle features a CGI-generated black beetle who reigns supreme in the forest. The soundtrack includes a new rendition of the famed rock song "Black Betty" by Jon Spencer and the Blues Explosion.
The ads are the work of Volkswagen of America's agency Deutsch L
[endtext]
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