[postlink]http://adiversal.blogspot.com/2011/06/korean-air-tv-commercial-2010-for-life_30.html[/postlink]http://www.youtube.com/watch?v=n4k_v3zNJu0endofvid
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Korean Air is launching a new global advertising campaign to elevate the brand to a whole new level. The new campaign, entitled "For life on a whole new scale", will kick off globally on September 1st in a cross media blitz featuring all new commercials on TV, print, outdoor and digital channels.
The new ads are to be introduced on the heels of the phasing out of the current campaign "What Korean Air is made of", which was launched in 2007 and will draw to a successful close later this month. The new ads not only are evocative of the inspiring qualities that infused the airline's earlier commercials, but also brings to the fore the vast network served by the airline worldwide. The new TV commercials include a global corporate version and a more sales-driven version which highlights some of the key destinations in its network.
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[starttext]
Korean Air is launching a new global advertising campaign to elevate the brand to a whole new level. The new campaign, entitled "For life on a whole new scale", will kick off globally on September 1st in a cross media blitz featuring all new commercials on TV, print, outdoor and digital channels.
The new ads are to be introduced on the heels of the phasing out of the current campaign "What Korean Air is made of", which was launched in 2007 and will draw to a successful close later this month. The new ads not only are evocative of the inspiring qualities that infused the airline's earlier commercials, but also brings to the fore the vast network served by the airline worldwide. The new TV commercials include a global corporate version and a more sales-driven version which highlights some of the key destinations in its network.
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