Levi's commercial - Laundrette

[postlink]http://adiversal.blogspot.com/2010/09/levi-commercial-laundrette.html[/postlink]http://www.youtube.com/watch?v=wT4DR_ae_4oendofvid
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A classic from the BBH stable, this ad announces the launch of the first Levi's stonewashed jeans. It's 1950s small town USA, a GI stands watching the girls. Behind him a man walks into a launderette carrying a bag of small rocks which he pours into one of the machines. He then proceeds to remove his clothes down to his boxers and socks, and put them in the machine. A thoroughly honed physique is admired by all as he takes his seat against the wall. Levi's: Now available stonewashed



Levi's: Laundrette

Agency: Bartle Bogle Hegarty (BBH)

Creative: John Hegarty; Greg Mills; Barbara Nokes

Director: Roger Lyons

Production: Mike Dufficy & Partners

Director of Photography: Richard Greatrex

Editor: Ian Weil

Music: Karl Jenkins, Mike Ratledge

Brand: Levi's

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