[postlink]http://adiversal.blogspot.com/2010/08/cadbury-chocolate-20-downsize.html[/postlink]http://www.youtube.com/watch?v=30wsqtiBrVwendofvid
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Video related to the clever 50g downsizing of a chocolate bar, 250g which looks identical to 200g, very sneaky but not very clever.
Update 1, it seems Cadbury's have realized that changing the classic taste was an epic fail, word is they will revet back to the old taste this is said to be months away, will the 50g come back?
Update 2, (April 2010) looks like a bit of damage control going on, Cadbury's have changed the look of this block now, it is a much darker colour. The cocoa amount has been changed back to the classic taste, unfortunately the size still remains downsized to 200g
We will need a really good TV commercial made to inform the loyal chocolate lovers that the classic taste is back, I dare say the damage done by this change will take years to repair, many consumers are now enjoying another brand.
BIG lessons here for all in business, never stuff around with a classic product.
Cadbury changed its famous reci
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[starttext]
Video related to the clever 50g downsizing of a chocolate bar, 250g which looks identical to 200g, very sneaky but not very clever.
Update 1, it seems Cadbury's have realized that changing the classic taste was an epic fail, word is they will revet back to the old taste this is said to be months away, will the 50g come back?
Update 2, (April 2010) looks like a bit of damage control going on, Cadbury's have changed the look of this block now, it is a much darker colour. The cocoa amount has been changed back to the classic taste, unfortunately the size still remains downsized to 200g
We will need a really good TV commercial made to inform the loyal chocolate lovers that the classic taste is back, I dare say the damage done by this change will take years to repair, many consumers are now enjoying another brand.
BIG lessons here for all in business, never stuff around with a classic product.
Cadbury changed its famous reci
[endtext]
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